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“Our mission is to redefine the concept of Hotel Art.”
WHY AN ART HOTEL?
My guideline is the ambition of the owner, Petter Stordalen, to “re-define the concept of Hotel Art”. This is not just about challenging traditional standards; it is more about adding a truly apparent quality to the hotel.
WHAT KIND OF ENVIRONMENT DO YOU WANT TO CREATE?
I want the art to be an autonomous part of the hotel interior and atmosphere. The guests will be impressed or just surprised by the choice of artworks and it will make them remember the uniqueness of the hotel, and of course return. The art can be welcoming but also an eye-opener that adds to the experience in a most positive way.
HOW DO ONE CURATE ART FOR A HOTEL?
Important is to remember that a guest at a hotel is an unprepared visitor, not like a visitor to a museum or a public gallery, who decided to “go and see art”. The art I choose here has to stand out by itself, be thought-provoking, but not disturbing. Attractive and challenging, and preferably perfect for its place.